Studies that compile analytical information typically related to a sector or previously researched topics by integrating secondary sources and literature reviews.
Desk research involves compiling analytical information related to a specific industry or previously researched topics by integrating secondary sources and literature reviews. This method gathers existing data and insights from various published sources, such as reports, articles, and academic papers.
The primary objective of desk research is to provide a comprehensive understanding of the subject matter by synthesizing existing knowledge. It is a cost-effective and efficient way to gather background information, identify trends, and generate valuable insights without conducting primary research.
